Challenge

Present a language teacher as a credible and human alternative to traditional language schools, while allowing full autonomy over future updates.

Outcome

A fully responsive website that increased the client’s online visibility and positioned her personal approach as a key differentiator.

My role & key decisions

• Sole designer responsible for UX, branding, copy and UI.
• Key decisions included defining a strong verbal identity and designing within WIX constraints to ensure long-term autonomy.