Challenge

Encourage daily repeat usage of a cashback app in a financially fragile context, while building long-term trust and perceived value.

Outcome

A product concept positioning cashback as a reliable side income, supported by a lightweight gamified system that increases engagement without compromising trust.

My role & key decisions

• UX/UI designer working end-to-end in a team.
• Key contribution: redefining Bitback as a cashback-first product (not a marketplace), and designing a social, trust-based reward system adapted to low-end Android devices.